The amazing Goldwell and KMS world artistic event with hairdressers from around the globe
Singapore, 17 Oct 2017
Barcelona, the metropolis associated with inspiring creativity and amazing art, was the hosting city of this year’s Global Zoom Event – the well-known Goldwell and KMS world artistic event. Almost 3,000 stylists from all over the world came together on October 8th and 9th to experience two days full of inspiration and excitement, to share their passion, to learn from excellent masters of their craft and to celebrate. One of the numerous highlights of the two days was the world premiere of Goldwell’s Color Zoom ’18 Collection ELEMENTAL.
COLOR ZOOM CHALLENGE
Color Zoom Challenge where hairdressers from all over the world demonstrate their creativity and their interpretation of Goldwell’s Trend Collection of the year. It is a Global Hair Color and Style Competition which takes place annually, and participated by hair stylists from all over the world. This year, 97 national finalists from 38 different countries gathered in Barcelona representing their countries to compete in the Color Zoom Live Final. They were cheered on by nearly 3,000 of their fellow international stylists.
THE GLOBAL WINNERS
Dylan Tung from Evolve Salon, representing Goldwell Singapore emerged as the Global Gold Winner. His impeccable interpretation of the IN-FLUX Collection and astounding live performance is one to applaud for. It was an amazing moment for all as he is the first Singapore representative in 9 years to carry this honor. This is a breakthrough in Dylan’s career as Global Gold Winners of the three different categories (Creative, Partner & New Talent) will become a part of the Global Color Zoom Creative’19 Team. The winners are:
Dylan Tung from Singapore in the Creative category – for color creations done by stylists with more than five years experience.
Mio Sota from USA in the Partner category – for color creations designed by stylists who have already worked for Goldwell since the last two years at shows or at seminars.
Maxim Sotnikov from Russia in the New Talent category – for young, creative colorists with less than five years of professional experience
“I can’t think of a better or more inspirational way to come together with our top clients from around the world than the Global Zoom Event. Every year it is a global gathering of some of the most creative stylists in the industry – sharing creativity and community in an inspirational city. For Kao Salon Division, it gives us the opportunity to continually demonstrate our commitment to partnering with salons and stylists worldwide and helping them to grow their business.”
John Moroney, VICE PRESIDENT EDUCATION & GLOBAL CREATIVE DIRECTOR KAO SALON DIVISION
All photographs are courtesy of Kao, Dylan Tung and Evolve Salon.
Press release from BRANDSTORY Asia
Goldwell, founded in 1948, develops and exclusively supplies hair products and services world-wide to hairdressing professionals. In 1989, the company became part of the Kao Corporation, Tokyo, one of the world’s leading manufacturers of haircare, cosmetic and household products. Goldwell works closely with and is leveraging international know-how of Kao research and development to create cutting edge products and services, setting new standards to be one of the leading companies in its market.
Goldwell has remained firmly committed to the principle of partnership, which is fundamental to the development of the innovative haircare products that Goldwell markets exclusively to salon professionals in over 40 countries. The range of products includes Topchic, Colorance, Elumen and Nectaya.
Topchic permanent hair color is Goldwell’s core hair color product that delivers superior and reliable results. It contains Coenzyme Technology which guarantees maximum color brilliance with hair that is left in optimum condition.
Colorance is Goldwell’s first demi-permanent hair color that contains a gentle and ph-balanced formula. Its patented Intralipid Technology replaces lost lipids inside the hair to improve the hair structure by up to 35%.
True to its tagline, “Impressive color results, Illuminating brilliance”, Elumen is greatly known for the incomparable color results. Elumen is an oxidant-free hair color that combines color brilliance, vivid gloss and superb durability while improving the hair structure at the same time.
Nectaya is an ammonia-free permanent hair color that contains Goldwell’s advanced IntraLipid technology which deeply nurtures your hair during the coloring process by replenishing loss lipids. Enriched with precious Argan Oil, Nectaya is a super nurturing hair color that leaves hair noticeably healthier, in exceptionally rich colors.